V1 · Midnight AI
Dark SaaS / glassmorphism take on the current page. Gradient orbs, glass cards, glowing CTAs, Space Grotesk display type. The "AI-native company" aesthetic — closest to what modern AI product sites (magicui-style) look like.
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V2 · Clean Slate
Stripe-style light SaaS: white space, soft shadows, indigo accent, calm typography. Same content architecture, maximum professional trust signal. The "enterprise software" safe choice.
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V3 · Sketchbook
Hand-drawn, warm, playful — the Skiper-style aesthetic: cream paper background, hand-drawn squiggle underlines, wobbling doodle cards, hard offset shadows, orange ink. Built to feel handmade and friendly, not corporate.
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V4 · Blueprint
Industrial editorial: safety-orange on charcoal, blueprint grid, Archivo Black condensed caps, technical figure labels, dashed section rules. Speaks to trades and construction buyers — "infrastructure, not an app."
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V5 · Readiness Diagnostic
Consultative quiz: 5 questions → AI Readiness Score → personalised recommendation → WhatsApp handoff. Micro-commitment ladder, PAS copy, no product pitch until the prospect has told you their pain.
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V6 · Missed-Call ROI
Interactive calculator: missed calls × job value → annual revenue lost, in real time. Loss-aversion framing ("every missed call is a job your competitor answers"), then the fix. The highest-ROI CRO pattern for trades.
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V7 · The Trust File
Authority and risk-reversal: written performance guarantee, honest comparison table (agency vs DIY vs Sovael), objection-answering FAQ, testimonial wall. Serif accents, navy premium palette. Built to close sceptics.
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V8 · Last Mover
Direct-response letter: "Your competitors are already automating." Scarcity (limited onboarding slots), loss aversion, testimonial wall, P.S. structure, single repeated CTA. High-contrast black/red/gold. Built to force action.
Open live →Eight pages, eight masters of the word.
Each homage applies a copywriting legend's actual principles — soft sell, the sales letter, satire, scientific advertising, salesmanship, plain truth, the USP, British wit — to Sovael's offer. Design is era-flavoured, with modern landing best practice (hero visual, social proof, objection handling, single CTA) built in.
C1 · Calkins — "The best firms simply are"
Earnest Elmo Calkins' soft sell: suggestion, taste, atmosphere. Ivory-and-navy editorial design, an abstract "composition in patience" hero, quiet promises instead of features. For buyers who hate being sold to.
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C2 · Collier — "A Letter to the Owner of a Fine Firm"
Robert Collier's letter craft: one key idea ("find the key, turn it gently"), story-led persuasion, boxed proof, and a P.S. that does the closing. Stationery layout, serif body, no nav distractions — the letter IS the page.
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C3 · Freberg — "The Agent That Refuses to Be Boring"
Stan Freberg's satire: comedy as the carrier for truth. Comic-strip panels, "statistics we made up (but trust us)", fine print gags — and a real guarantee buried in the jokes. Yellow/red/blue pop with thick ink outlines.
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C4 · Hopkins — "We Tested 100 Workflows"
Claude Hopkins' reason-why: no adjectives, only evidence. A newspaper dateline, measured results table, control-vs-test comparison, and a free-trial coupon with dashed border. The guarantee as a scientific finding, not a slogan.
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C5 · Lasker — "Meet Your New Salesman"
Albert Lasker's "salesmanship in print", born on radio: slogans, broadcast energy, one big idea. ON AIR marquee, animated radio-wave hero, a wall of campaign slogans, and the anchoring line: "From £197/mo — the price of one missed job."
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C6 · Powers — "The Truth About Sovæl"
John Emory Powers, the world's first copywriter: short, honest, blunt. A newspaper masthead ("Price: your attention"), six plain truths — including "we will tell you when you do not need us" — and radical honesty as the entire differentiator.
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C7 · Reeves — "It Answers. Yours Doesn't."
Rosser Reeves' Unique Selling Proposition: one claim, stated once, repeated forever. A giant stamp hero ("your customer calls at 9:47pm — a voice answers in 3 seconds"), the three USP checks, and a repetition strip that hammers the claim.
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C8 · Salmon — "The Quietly Brilliant Firm's Advantage"
John "Smokey" Salmon and CDP: understated wit, recruitment-poster craft. "No firm ever lost a client for answering too quickly", Heineken-style tribute lines, a poster hero with a 9:47pm motif — and "We fired Ford once. We can handle your PR department."
Open live →Four pages for the WordPress Site Manager.
The plugin is real and tested (241/244, 98.8%): content, updates with auto-rollback, SEO conflict fixes, all from WhatsApp, no shared passwords. W1 and W2 are 1,000+ word copy-heavy homages (Ogilvy and Sugarman). W3 and W4 are PR/advertising showpieces — full-bleed imagery, motion, glamour.
W1 · The Ledger — "Tested before we advertised"
David Ogilvy's voice: news-style announcement, specific facts over adjectives (241/244 tests, 17 injection vectors blocked), the passwordless security story, and the price stated plainly. 1,100+ words of long-form prestige copy.
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W2 · The Letter — "Read this before you update another plugin"
Joseph Sugarman's curiosity-gap letter: the story of the two SEO plugins, the white-screen fear, "what if the website took care of itself?", and a P.S. that closes. 1,100+ words, conversational, psychological.
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W3 · The Concierge — black & gold luxury launch
Full-bleed ken-burns hero, gold-on-black Cormorant type, parallax split-image rows with real photography, animated marquee, scroll-reveal choreography. The WordPress product, presented like a five-star hotel opening.
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W4 · The Autopilot — electric modern PR
Vibrant gradient blobs, glassmorphism, a floating phone mockup with real screen imagery, tilt-on-hover photo cards, auto-rotating ticker, and a two-tier pricing block. The WordPress product as a slick modern launch.
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